Nederland Fietst
Befriended Director of Photography Daan Nieuwenhuijs was given a final assignment from the Dutch Film & TV Academy. Just before graduation, all DP's had to shoot an ad encouraging the Dutch to ride their bikes to work. He asked us to come up with a concept for his commercial. Since the bike is one of the pillars of our national identity, we confronted the viewer with the question of why he still gets stuck in traffic jams. Daan won the Kodak / VCP Award for the year's best ad.
