Asics | Solebox
For a collaboration project between Asics Europe and sneaker-heaven Solebox in Berlin we made an online commercial and outdoor campaign. The limited edition shoe they released together was a classic Gel Lyte III design with one sprakling feature: parts of the shoe change color when exposed to direct sunlight. For this collaboration with the sun we created a UV-sensitive campaign. The shoe was sold out by noon at the day of its release.
Print: 1
