TGA Forever
TGA is Hollands’ most prestigious theatre company. We were asked to do their promotion for the Uitmarkt, the opening of the cultural season. We came up with a guerilla approach to attract the publics attention. A ludicrous comparisson was made between football supporters and theatre going public. Out of this idea the theatre hooligan was born. Loyal only to Toneelgroep Amsterdam, a group of Hooligans roamed the city centre streets. Both prejudiced and positive reactions were conceived and our Hooligans made the national press. In addition to the promotion a viral was made.
