About
In 1899 Johan Vaaler patented the idea of the paperclip. It might have been that someone else somewhere else had made the same invention already, only he or she was not smart enough to patent it. But that is not the most interesting thing about the paperclip. To us, it is the simplest form an idea can take. Shaped out of one part, it perfectly carries out its single task: organize the world we live in. It is simple, effective and funny.
Just the way we like our advertising. If you like paperclips as well, we think this could be the beginning of a beautiful friendship.
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